i have a retail history… so whenever i go into a big high street store, i am the weirdo straightening the merchandise and casing the joint on shopper demographics. on wednesday i took an impromptu trip to & other stories, the new luxury brand from h&m & COS. this store should be re-named: no other stores. their merchandising is very impressive. the industrial space creates the atmosphere of a model at a fashion show – signage clipped to rolling racks, merchandise laid out on marble-topped tables next to model stock shots.
why i love it: classic, well-made garments you can wear through several seasons and carry into your own wardrobe. high quality materials – nice silks, good hardware. options - very different ‘stories’ you can shop from. impressive in house beauty line.
here are some of the things i’d love to own:
now accepting donations! i feel like these pieces are basic enough to allow you to showcase your personal style, not the latest trend. though i am (obviously) loving the sporty/luxe/minimal thing…
blazer £79 | leather wedges £95 | leather clutch £55 | eyeshadow £7 | hair barrette £17 | bangle £19 | cropped cotton sweater £39 (bought this & love) | emerald soft bra £19
